**Bajaj Auto Ltd. –
### 🏢 **Company Profile**
* **Founded**: 1945
* **Headquarters**: Pune, Maharashtra, India
* **Chairman**: **Niraj Bajaj**
* **Managing Director**: **Rajiv Bajaj**
* **Part of**: **Bajaj Group**
* **Market Cap** (approx.): ₹2.5 lakh crore (as of 2024)
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## 📌 **Core Business Segments**
### 1. 🛵 **Two-Wheelers (Motorcycles)**
Bajaj Auto is **India’s second-largest motorcycle manufacturer** and among the top globally. Key brands include:
* **Pulsar** – Performance segment
* **Platina** – Entry-level commuter segment
* **CT Series** – Rural commuter bikes
* **Dominar** – Premium segment
* **Avenger** – Cruiser segment
It dominates the **motorcycle export market**, with presence in over **75 countries**.
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### 2. 🚖 **Three-Wheelers (Auto Rickshaws)**
Bajaj is the **world’s largest three-wheeler manufacturer**, with product offerings in:
* Passenger 3Ws
* Goods carriers
* CNG, LPG, and Electric variants
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### 3. ⚡ **Electric Mobility**
* Operates electric 2-wheeler brand **Chetak EV**
* **Chetak Technology Ltd** is the EV subsidiary
* Expansion into EV 3-wheelers and electric motorcycles is underway
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## 🌍 **Global Exports**
* \~**50% of revenue** comes from **international markets**
* Major markets: Africa, Latin America, ASEAN, and South Asia
* Strong partnerships with **KTM**, **Husqvarna**, and **Triumph** for premium motorcycle segments
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## 🤝 **Strategic Partnerships & Subsidiaries**
* **KTM AG** (Austria): Bajaj owns \~48% stake, manufactures KTM & Husqvarna bikes in India
* **Triumph Motorcycles** (UK): Strategic alliance to co-develop and sell mid-size bikes
* **Chetak Technology Ltd**: EV R\&D and production
* **Bajaj Auto Holdings**: Manages stakes in other group companies and investments
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## 💸 **Revenue Model**
| Source | Contribution (%) |
| ------------------------- | ---------------- |
| Domestic Motorcycle Sales | \~35% |
| Exported Motorcycles | \~30% |
| Three-Wheelers | \~20% |
| Electric Vehicles | \~5-7% (growing) |
| Spare Parts & Accessories | \~5% |
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## 💡 **Key Strengths**
* Strong **brand portfolio** in both domestic & export markets
* **Lean manufacturing** and **cost efficiency**
* Diversified revenue from **international operations**
* First-mover advantage in **electric scooters (Chetak)**
* Tech partnerships with global brands like KTM and Triumph
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## 📈 **Future Focus**
* Expanding **EV lineup** and charging infrastructure
* Premiumization through **Triumph-KTM alliance**
* Enhancing **global market share** through exports
* Increasing **digital transformation** in retail and service channels
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Thanks & Regards
Mohinder Singh
The Golden Farms of Equity
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Disclaimer
The information and publications are not meant to be, and do not constitute, financial, investment, trading, or other types of advice or recommendations supplied or endorsed by TradingView. Read more in the Terms of Use.